MTV SafeSext
The first emoji safe sex tape to go viral, so STDs don’t.
Integrated global campaign with international TV, custom emoji keyboard, Times Square billboard, college newspaper emoji-sutra posters, Valentine’s Day instas, getting busy with MTV’s online bumper generator, and an eggplant that gets to third base.
TV
![](https://carbon-media.accelerator.net/00000008tzH/3DgWwMc2gTadY3o52wHy61;1280x907.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000008tzH/5UhUKWHPsepevrm42zutyq;1280x779.png?auto=webp)
Safe sext emojis on the interactive bumper generator all throughout World AIDS Day.
![](https://carbon-media.accelerator.net/00000008tzH/bvYPo7a9M2rc7Mwq0CfBDr;page(1)/background(fff)/1280x904.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000008tzH/bvYPo7a9M2rc7Mwq0CfBDr;page(2)/background(fff)/1280x904.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000008tzH/bvYPo7a9M2rc7Mwq0CfBDr;page(3)/background(fff)/1280x904.jpeg?auto=webp)
Valentine’s Day Insta – Share ONLY love, not STDs.
DONUT stop loving me.
Valentine’s Day Insta – Share ONLY love, not STDs
Valentine’s Day Insta – Share ONLY love, not STDs
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Art Direction: Nathalie Brown
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